Resume

After nearly a decade of experience in startup environments, I've been able to use my versatile experience to develop automation products that allow people to focus on the work they love.

I started out in marketing strategy and executed on integrated marketing campaigns and marketing automation. I transitioned into consulting, advising Fortune 500 digital leaders on SEO strategy and analytics. Along with consulting, I was able to use my technical skills to build software that automated SEO keyword research, technical audits and sales upsell identification.

At Data Skrive, I'm leading the team towards a product that generates automated content from data, and is used by the Associated Press, NASCAR, the MiLB and Catena Media.

Experience

JUL 2017 - CURRENT
Data Skrive

Lead Product Manager

  • Grew customer base from zero clients to land established brands such as: The Associated Press, Catena Media and NASCAR.
  • Manage a team of 6 full-stack engineers and 7 content creators.
  • Prioritized customers’ needs, balancing them with company strategy and capabilities to define the product roadmap.
  • Uncovered market gaps through customer research, interviews, CRM logs and sales feedback.
  • Satisfied customer KPIs: SEO-traffic, lead-generation and content coverage.
  • Increased inbound Data Skrive leads by launching product-led automated content campaigns.
  • Managed the product backlog, sprint-planning, daily stand-ups, task distribution, product requirement documents and workback plans.
  • Developed C#, SQL and Python prototypes to automate dynamic image creation, database insights, real-time articles and SEO keyword frameworks.
  • Developed an internal QA tool that decreased article error rate by 40%.
  • Ingested sport and league data into our data warehouse using C#, SQL and Rundeck - allowing us to dynamically generate content for multiple clients.

MAR 2016 - JUL 2017
BrightEdge

Principal Consultant, Digital Marketing & SEO

  • Consulted BrightEdge's most strategic clients: Facebook, NFL Network, Nike, Hulu, Charter Spectrum, Home Depot, Marcus by Goldman Sachs, Staples, Hallmark and Zillow.
  • Led a group of 4 digital marketing consultants as team lead.
  • Consulted clients weekly to guide SEO strategy, implementation and to review campaign impact.
  • Created an AI-based lead generation and sales tool that increased professional services revenue.
  • Developed digital marketing automation that increased full-time employee capacity by 2X.
  • Created content strategies and technical SEO campaigns that outlined the highest SEO-opportunity.
  • Advised digital ad teams on ways to use keyword frameworks to optimize bidding strategies.
  • Pioneered a team process to generate traffic from Google's Rich Snippets.

MAY 2015 - MAR 2016
Webtrends

Digital Consultant, SEO & Analytics

  • Led digital marketing and SEO strategy for Amgen brands.
  • Collaborated with Amgen developers and product managers to deliver the most search-friendly digital experience.
  • Grew client site traffic, navigated successful site migrations and proved KPIs through analytics.
  • Provided high-opportunity keyword bidding recommendations to ad teams.
  • On-site quarterly business reviews (QBRs).
  • Created a custom keyword research tool that can uncover long-tail keywords.
  • Developed an automated SEO product that highlights top technical website issues within 5 minutes.
  • Grew Webtrends' partnership business within Amgen brands from three to 10 brands.

OCT 2012 - APR 2015
NanoString Technologies

Marketing Communications Specialist II

  • Generated leads through content strategy, SEO, SEM, email campaigns, ads, social and web development.
  • Grew site traffic, brand awareness and social engagement for the NanoString.com site.
  • Created cohesive strategies to drive leads and increase perception.
  • Coordinated integrated marketing campaigns with product managers, sales, R&D, IT, legal and C-Level management.
  • Increased across-the-board SEO rankings through fostering relationships, and links, within the scientific community such as Harvard, Stanford and MIT.
  • Received the 2014 Above and Beyond Award.

MAY 2011 - OCT 2012
Raima Inc.

Digital Marketing Strategist

  • Redesigned and migrated Raima's WordPress website, updated content, started the company blog.
  • Grew organic traffic and setup a funnel of inbound leads.
  • Increased digital marketing lead generation through Adwords and email marketing campaigns.
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • WordPress Web Development

Education

2010
Western Washington University

B.A. Business Administration, Marketing

At WWU, I pursued a Marketing major with a Web Content Development computer science certification, a program which focuses on creating, developing and maintaining content of web sites.