Jason Flores

Lead Product Manager

• Grew customer base from zero clients to land established brands such as: The Associated Press, Catena Media and NASCAR.
• Manage a team of 6 full-stack engineers and 7 content creators.
• Prioritized customers’ needs, balancing them with company strategy and capabilities to define the product roadmap.
• Uncovered market gaps through customer research, interviews, CRM logs and sales feedback.
• Satisfied customer KPIs: SEO-traffic, lead-generation and content coverage.
• Increased inbound Data Skrive leads by launching product-led automated content campaigns.
• Managed the product backlog, sprint-planning, daily stand-ups, task distribution, product requirement documents and workback plans.
• Developed C#, SQL and Python prototypes to automate dynamic image creation, database insights, real-time articles and SEO keyword frameworks.
• Developed an internal QA tool that decreased article error rate by 40%.
• Ingested sport and league data into our data warehouse using C#, SQL and Rundeck - allowing us to dynamically generate content for multiple clients.

Principal Consultant, Digital Marketing & SEO

• Consulted BrightEdge's most strategic clients: Facebook, NFL Network, Nike, Hulu, Charter Spectrum, Home Depot, Marcus by Goldman Sachs, Staples, Hallmark and Zillow.
• Led a group of 4 digital marketing consultants as team lead.
• Consulted clients weekly to guide SEO strategy, implementation and to review campaign impact.
• Created an AI-based lead generation and sales tool that increased professional services revenue.
• Developed digital marketing automation that increased full-time employee capacity by 2X.
• Created content strategies and technical SEO campaigns that outlined the highest SEO-opportunity.
• Advised digital ad teams on ways to use keyword frameworks to optimize bidding strategies.
• Pioneered a team process to generate traffic from Google's Rich Snippets.

Digital Consultant, SEO & Analytics

• Led digital marketing and SEO strategy for Amgen brands.
• Collaborated with Amgen developers and product managers to deliver the most search-friendly digital experience.
• Grew client site traffic, navigated successful site migrations and proved KPIs through analytics.
• Provided high-opportunity keyword bidding recommendations to ad teams.
• On-site quarterly business reviews (QBRs).
• Created a custom keyword research tool that can uncover long-tail keywords.
• Developed an automated SEO product that highlights top technical website issues within 5 minutes.
• Grew Webtrends' partnership business within Amgen brands from three to 10 brands.

Marketing Communications Specialist II

• Generated leads through content strategy, SEO, SEM, email campaigns, ads, social and web development.
• Grew site traffic, brand awareness and social engagement for the NanoString.com site.
• Created cohesive strategies to drive leads and increase perception.
• Coordinated integrated marketing campaigns with product managers, sales, R&D, IT, legal and C-Level management.
• Increased across-the-board SEO rankings through fostering relationships, and links, within the scientific community such as Harvard, Stanford and MIT.
• Received the 2014 Above and Beyond Award.

Digital Marketing Strategist

• Redesigned and migrated Raima's WordPress website, updated content, started the company blog.
• Grew organic traffic and setup a funnel of inbound leads.
• Increased digital marketing lead generation through Adwords and email marketing campaigns.
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• WordPress Web Development

B.A. Business Administration, Marketing

At WWU, I pursued a Marketing major with a Web Content Development computer science certification, a program which focuses on creating, developing and maintaining content of web sites.